Behind the establishing of Billionaire Boys Club are the American superstar Pharell Williams and designer, producer and DJ Nigo, known mainly as the founder of the brand BAPE. Shortly after entering the market, BBC, as it´s abbreviated, was presented as a club bringing together all those who chose to follow their dreams. Among the loyal fans, who have also contributed financially to its growth, belong Jay-Z, Beyoncé or A$AP Rocky. This exclusive brand chose the head of an astronaut as their logo, which allegedly refers to Pharell´s fascination with the universe.
